Wayfinding in Food Lion is really bad

Wayfinding in Food Lion (my local grocery store) is really bad. It’s surprisingly bad. The most egregious fault is that the list of items you’ll find in an aisle is different depending on which direction you’re coming from! To know what’s in an aisle you have to stand at the end and look up to the right and left to see what’s in it. Looking for cereal? You’ll only see it listed if you’ve not started with the fruit and vegetable section.

Surely someone made a conscious decision to do this. What on earth were they thinking?