I don’t “get” American yard signs.
Do you know which parties these candidates stand for? What their policy positions are? Can you believe that it’s quite likely that both candidates pictured represent the same party?! This is standard American political campaigning (this page is a pretty fair representation).
If you consider that Americans almost overwhelmingly vote along party lines, why does name recognition matter? It’s not surprising to me that there’s possibly no real evidence that yard signs “work”, despite claims to the contrary. What don’t I know? I feel like I must be missing something.
If you consider that Americans often support Democratic policies, why do Democrats not campaign on policy? Why do they not use consistent branding and messaging?
I got a political mailing today with a bumper sticker that was “Kick out the GOP”. If you are trying to persuade voters who have voted Republican, and identify as such, to support your policies, how does that help? Why do Democrats not try to drive a wedge between Republican politicians and voters who identify as Republican? I don’t think, for example, that it’s a particular stretch to say that Republican politicians don’t actually care about reducing abortion, and that Democratic policies are more effective in that.